Fresh & Easy

I've gotten a few emails from friends and family asking why in the world we are here in Arizona still and what is Phillip doing exactly. Here's the short version! He is working for the company he used to work for before we got married. They needed someone down here in Arizona to sort of "be in charge" of all the new "Fresh & Easy" stores going up in the state. We happened to be down here for my scrapbook convention and Time Out For Women. What we thought would be a few days of helping out, turned out to be 27 stores later! Since we've been here (September 12) he has done 6 stores. That kind of gives you an idea of how much more work he has to do. What about school you ask?! No need to fear! We've been able to do our last semester online, along with our next one.

On to the stores. They are so cool! Here is their website: www.freshandeasy.com. Four of them open up tomorrow morning (12-5-07)! I'm telling you, their prices are totally comparable, with a much healthier approach. I could go on and on about how rad their philosophies are and how much I heart their packaging (clean and simple), but I will let the press release do the talking! Go check them out!

PRESS RELEASE

FOR IMMEDIATE RELEASE CONTACT:
Brendan Wonnacott
Office: (916) 554-3466
Cell: (310) 384-3833


FRESH & EASY NEIGHBORHOOD MARKET ANNOUNCES DATE FOR FIRST STORE OPENINGS IN ARIZONA

GROCER SET TO OPEN FOUR STORES IN MESA AND CHANDLER

PHOENIX, Arizona – Fresh & Easy Neighborhood Market announced today the grand opening date and locations for its first Fresh & Easy stores in Arizona. The first four grocery stores are scheduled to open on Wednesday, December 5.

• Main Street & Ellsworth, Mesa
• Brown Road & Recker Road, Mesa
• Alma School Road & University Drive, Mesa
• Alma School Road & Elliot Road, Chandler

At roughly 10,000 square feet, these neighborhood markets are smaller than the typical supermarket to give customers a faster, easier shopping experience. In addition to offering a range of fresh&easyTM private label and national brand name products at low prices, Fresh & Easy also offers customers a selection of fresh, prepared meals.

“We are thrilled to bring our neighbors in Arizona fresh, wholesome food at affordable prices,” said Tim Mason, Fresh & Easy CEO. “Our stores in Southern California and Las Vegas have been very well received, and we look forward to serving our new neighbors here in Arizona.”

Fresh & Easy has gone to great lengths to ensure all its private label products contain no added trans fats, artificial colors or flavors, and use preservatives only when absolutely necessary. Deliveries will be made daily to each store to ensure all products are as fresh as possible.

Each Fresh & Easy store will employ approximately 20 to 30 people. The company interviews on-site at each store location, aiming to hire from the local neighborhood. Fresh & Easy intends all store employees will work 20 hours a week or more, and be eligible for comprehensive healthcare and other benefits. Entry-level positions will pay well over the minimum wage, starting at $9 an hour in Arizona, and offer a potential bonus of up to 10%.

As part of the company’s promise to be a good neighbor and steward of the environment, Fresh & Easy has committed to build LEED (Leadership in Energy and Environmental Design) certified buildings, recycle or reuse all shipping and display materials and use environmentally friendly trailers to transport food. The company also invested in California’s largest solar roof installation on its distribution center in Riverside.


About Fresh & Easy Neighborhood Market

Fresh & Easy Neighborhood Market is a local, neighborhood store committed to providing customers with fresh, wholesome food at affordable prices.

Fresh & Easy is a company of Tesco, the UK’s largest retailer and one of the world’s leading international retailers. Tesco operates over 3,200 stores across 12 countries and employing more than 400,000 people.

Tesco’s success is due in part to delivering a consistently strong customer offering on every visit and every transaction, and by focusing on the company’s core purpose: to create value for customers to earn their lifetime loyalty.